Users will soon have a new feature that allows them to cut down on the volume of artificial intelligence-produced content appearing in their feeds. This step comes as the platform disclosed that it presently contains over 1 thousand million AI-generated clips.
Pilot Phase and Launch
This change is undergoing trials over the next few weeks before a global launch. This shift aligns with a rise in AI content, fueled by emerging content generation software.
The Broader AI Trend
It has been noted that nearly a tenth of the fastest-growing content creators on another major platform exclusively feature clips produced artificially. A considerable share of this content is considered low-quality AI content, a label for substandard, factory-style content that is often illogical or bizarre.
Our research shows that many people like content made with AI tools, including AI artwork to science explainers, and we want to give people the power to adjust the amount of that, based on their own preferences,” said a spokesperson.
Scale of AI Content
The platform shared that there are currently 1.3 billion videos on its network tagged as artificially created. In total, over 100 mn pieces of content are added to the app every day, making AI-generated material a minor percentage of its overall inventory.
Customizing Your Feed
Members will be able to reduce or increase the level of artificial media they watch by using the content preference feature in the platform and selecting the AI content topic. Additional categories that can already be adjusted under the setting include news, style, aesthetics, and movement.
Content Labeling and Policies
Its policies mandate creators to tag lifelike AI-generated content, and it prohibits malicious fake videos of celebrities or emergencies. Any authentic-looking AI-generated clip that is not labeled can be taken down under its user guidelines.
In addition, the service will from now on add an “AI-made” watermark to content created with its proprietary AI systems, or identified by an cross-platform project for identifying artificial media. This step is designed to deter users from trying to circumvent the disclosure requirement.
Responsible AI Funding
TikTok is furthermore introducing a two million dollar educational fund for professionals and organizations to produce educational content about ethical AI use. This program will support charitable organizations specializing in teaching computer science.
Platform Protection
The video-sharing app has justified its moderation strategy, during debate over plans to cut jobs for a large number of review team members in the UK. It is set to cut hundreds of positions in its content moderation team in London, with trade unions and digital protection specialists expressing worry that humans are being replaced by AI moderation.
A company official clarified that human moderation would continue to be important, but artificial intelligence can safeguard staff by removing the most distressing content before it has to be seen by humans. TikTok reported a notable drop in disturbing and violent content reviewed by human moderators over the previous year due to reliance on its AI tools.
“We think that it’s essential to combine humans and technology to keep the platform safe,” the executive stated. “We’ll have staff as integral to the approach, but we additionally believe it’s extremely critical to minimize viewing of dangerous material as rapidly, which is where a lot of the machine support is making a difference process content quickly.”
