Skip to content
Saturday, October 17, 2026
Discover how Modern Winner Service provides innovative, cut…

Toto Wolff Set to Sell Shareholding Pricing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has led Mercedes to record-breaking achievements in F1

Mercedes team principal Toto Wolff is in advanced talks to sell a portion of his ownership stake in the Mercedes Formula 1 team.

The deal values Mercedes at £4.6 billion – a record for an F1 team – after the McLaren team was appraised at £3.5bn in an adjustment to corporate structure in September.

The Austrian executive, who holds a 33% stake of Mercedes F1, plans to divest a stake approximately five percent.

The 53-year-old will remain as team boss and chief executive officer if the sale goes through.

Ownership Breakdown

Remaining partners in the team are Mercedes and chemicals giant Ineos Group, who both hold one-third of the enterprise.

An official representative said: "We are providing no official statement on the matter. The governance of the team will remain unchanged, and each shareholder are dedicated to continued achievements of the brand in Formula One."

Valuation Growth

The deal signifies a significant increase in value of Mercedes F1 after Ineos Group acquired its share for £208 million in 2022.

The rise demonstrates the growth in valuations of F1 teams in the past few years due to the increasing appeal of Formula 1 around the world.

This trend was evident with the success of the Formula 1 film featuring Hollywood star Brad Pitt, which debuted last summer and has grossed more than $630m (£458 million) at the box office.

The film represents Pitt's most successful movie and the most successful sports movie to date.

Current Performance

The Mercedes team are second in the team standings, behind McLaren, with three races remaining in the current championship.

Mercedes' primary racer British driver George Russell has secured victory in 2 of the 21 grands prix this year and is in fourth place in the individual standings behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team won a unprecedented eight straight constructors' championships and seven driver championships, six won by Lewis Hamilton and one by Nico Rosberg, from 2014 to 2021.

JH
About the author

Janet Heath

Elena Voss is a business strategist and tech enthusiast with over 15 years of experience in digital transformation.

Modern Winner Service

Type to search articles.